Maidstone Tea

This was the launch week material we produced. Tasked with filling a two-minute time slot for Channel 4, we came up with the advert idea for Maidstone Tea. As a group consisting of myself, Euan, Sydnee, Maisie and Harry, we each came up with an idea for how those two minutes should be filled.

This was what I came up with, as you can see I have listed down reasons why what I would do would work and how it would work not only in the audience it is most likely to have following the news but also contextualising the message that we were trying to get across within my idea, following the lectures and talks that were hold regarding mental health. I think that as a group we found it unbeneficial to do this in the end as it was only meant to really be a fun task at the end of the day, which became once Euan's idea of the tea moved to the main focal point.

Euan's idea definitely ended up being the right decision, as I feel like doing something more serious can make filming less fun and maybe more stressful due to the want to satisfy the audience with a message, compared to tea. Yes, you want to of course be a good seller in an advert, however tea is a product whilst mental health is a service.